The five forces model

 The five forces model was developed to determine the relative attractiveness of an industry. The five forces   are:

·         Buyer power

·         Supplier power

·         Threat of substitute products and services

·         Threat of new entrants

·         Rivalry among existing competitors

The three generic strategies are:

·         cost leadership

·          differentiation

·         Focused strategy

According to porter a business should adopt only one of three strategies. He had the idea that a company could use information technology to alter or more of the five forces in their favor, or to reinforce one of the three generic strategies.

Bridging the gap between business people and technical people is important to achieve best business goals. In general in a IT project the specialists from both background are formed the project team and work together.