Another minor irritation is my customization. I have seen big companies with powerful databases have a lot of information about its customers with advanced CRM systems, and continue to send e-mail marketing campaigns with "Mrs. Dear Sir /. 'S enough to make you grieve: You do not need a lot of care and attention to edit an e-mail campaign to make it.
Something else in return. Design your email marketing for mobile is a hit with many people now access their messages via mobile devices. The key to success is to ensure that the experience is still mobile. In other words, if you add a link to your website email, that would be a much better experience of the recipient, if they can be easily read and navigate your mobile web site. Otherwise, it could lead to customer frustration and does not interfere with the place, which is a shame, if they were willing to buy!
Finally, get down to business! I've seen some of the letters written in the age of email marketing, how good your product or service, and not make a call to action in time. To your customers or potential customers do not have enough time to read a lot of text, upload images of complex, slow browsing landing pages or to respond to a million and one questions a customer survey. Cut the chase and see better results.
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